# llms-full.txt — Kfir Harbi — Complete Portfolio Reference

> Kfir Harbi is a Visual Strategist & Creative Director based in Berlin, Germany, with 30 years of professional experience in photography, videography, and AI-enhanced creative direction.

## Contact

- Website: https://www.kfirharbi.com
- Email: studio@kfirharbi.com
- Phone: +49-30-22605385
- Instagram: https://www.instagram.com/kfirharbi/
- LinkedIn: https://de.linkedin.com/in/kfir-harbi-5526a61b
- Facebook: https://www.facebook.com/kfir.harbi

## Services

- Food Photography & Styling
- Brand Campaign Production (Strategy, Direction, Execution)
- Video & Film Production (Commercials, Image Films, Social Content)
- AI-Hybrid Creative Direction (combining real photography with AI-generated visuals)
- Architecture & Interior Photography
- Editorial & Portrait Photography
- Corporate Event Documentation
- Product Photography & E-Commerce Visuals
- Social Media Content Creation

## Credentials

- German Press Card Holder
- Getty Images Contributor — https://www.gettyimages.de/search/2/film?phrase=kfir%20harbi&sort=best
- StockFood Contributor
- Co-founder of achso! agency (achso.media)
- 30 years of professional experience since 1994

## Side Projects

- Harbi Darbi — Electronic music and DJ performance
- Pic2Film — AI-powered photo-to-cinema transformation technology

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## Portfolio — Full Project List

### Heinz
- Category: Food & Beverage
- Approach: Photography + Styling
- Scope: Brand Campaign
- Description: Food photography and styling for Heinz magazine commercials, in collaboration with recipe developer and stylist Amit Donskoy.
- URL: https://www.kfirharbi.com/#heinz

### Lotus — Cookbook
- Category: Food & Beverage
- Approach: Food Photography + Styling
- Scope: Cookbook / Editorial
- Description: Food photography for the Lotus cookbook, produced in collaboration with recipe developer and stylist Amit Donskoy.
- URL: https://www.kfirharbi.com/#lotus

### Elle Magazine × Peter Norman
- Category: Editorial & Culture
- Approach: Editorial Photography
- Scope: Magazine Editorial
- Description: A food story created for Elle Magazine Sweden celebrating chef Peter Norman's Mediterranean-inspired cuisine. The series explores rich textures, seasonal ingredients, and the relaxed elegance of shared meals, capturing the colors, freshness, and warmth at the heart of his cooking.
- URL: https://www.kfirharbi.com/#elle-magazine

### GCH Hotel Group × German Handball
- Category: Lifestyle & Hospitality
- Approach: Direction + Cinematography
- Scope: Image Films + Branding
- Description: A comprehensive visual campaign for GCH Hotel Group spanning image films, branding photography, and employee testimonials. We created a sporty image film celebrating the brand's partnership with the German Handball Federation (DHB) and the 2023 world champion team, plus branding photography for the updated food menu at GCH Hotel Ahlbeck.
- URL: https://www.kfirharbi.com/#gch-handball

### Strauss — Stop-Motion
- Category: Food & Beverage
- Approach: Stop-Motion Animation
- Scope: Product Launch
- Description: Stop-motion animation campaign for Strauss cheese cream's limited edition launch. Three videos, each styled as a different film genre — French cinema, Arabic film, and Kung-Fu — with animation and post-production by Boaz Balachsan and original music by Mark Pinchasov.
- URL: https://www.kfirharbi.com/#strauss

### Obela — TV Spot & Campaign
- Category: Food & Beverage
- Approach: Direction + Cinematography
- Scope: TV Commercial + OOH
- Description: A production of achso.media. We created a 15-second TV commercial and accompanying OOH campaign for Obela hummus, showcasing how sharing brings people together — with a humorous twist on what's too good to share. The spot aired 595 times across major German channels in May 2022, supported by a 6-second online digital version.
- URL: https://www.kfirharbi.com/#obela

### NightKitchen Berlin
- Category: Food & Beverage
- Approach: Photography + Content
- Scope: Social Media Content
- Description: Creative content and concept development for the social media presence of NightKitchen Berlin, capturing the energy of dinner with friends.
- URL: https://www.kfirharbi.com/#nightkitchen

### The Gibson
- Category: Food & Beverage
- Approach: Film + Social Media
- Scope: Image Film + Content
- Description: In collaboration with achso Agency, we brought London's iconic cocktail culture to life in Berlin for Gibson Bar. Under the direction of legendary bartender Marian Beke, we captured the bar's theatrical mixology and boundary-pushing drinks through a cinematic image film and social media series.
- URL: https://www.kfirharbi.com/#gibson

### They Called Them Crazy — Artlist Big Game Ad Challenge 2026
- Category: Tech & Innovation
- Approach: AI-Hybrid Direction + Production
- Scope: Artlist Big Game Ad Challenge 2026
- Description: They were called crazy before they changed everything. Madam C.J. Walker. Alexander Graham Bell. Nikola Tesla. Visionaries who saw the world differently — long before the world was ready. This cinematic spec commercial, created for the Artlist Big Game Ad Challenge 2026, explores the moment where imagination becomes reality. Built entirely using Artlist.
- URL: https://www.kfirharbi.com/#artlist

### JetCare Med — Product Launch Film
- Category: Tech & Innovation
- Approach: AI-Hybrid Production
- Scope: Product Launch Film
- Description: Launch film for JetCare Med — the new professional skincare series by TavTech. Produced using a hybrid approach combining real photography with AI-generated visuals to create a cinematic product reveal. An ongoing creative partnership pushing the boundaries of beauty-tech visual content.
- Video: https://youtu.be/VsD6NE5dVG8
- URL: https://www.kfirharbi.com/#jetpeel

### AB Dental
- Category: Tech & Innovation
- Approach: AI-Hybrid Production
- Scope: Brand Visual Identity
- Description: Visual identity for AB Dental, a global leader in dental implants. Using an AI-hybrid approach to create premium product visuals and brand content that elevates the medical technology sector.
- URL: https://www.kfirharbi.com/#abdental

### TAPI
- Category: Tech & Innovation
- Approach: Corporate Visual Strategy
- Scope: Brand Content
- Description: Visual strategy for TAPI, a global pharmaceutical leader. Corporate visual content that strengthens the brand's presence and impact in the pharmaceutical industry.
- URL: https://www.kfirharbi.com/#tapi

### Medis
- Category: Tech & Innovation
- Approach: AI-Hybrid Production
- Scope: Brand Content
- Description: Visual content for Medis, a medical imaging innovation company. AI-enhanced production creating premium visuals that showcase advanced healthcare technology.
- URL: https://www.kfirharbi.com/#medis

### Coin Master
- Category: Tech & Innovation
- Approach: Direction + Camera
- Scope: Brand Campaign
- Description: Campaign production for Coin Master, the global mobile gaming phenomenon. Directed and shot by Kfir Harbi, with art direction and production by Shay Govhary and editing by Guy Raphael.
- URL: https://www.kfirharbi.com/#coinmaster

### Portraits & Editorial
- Category: Editorial & Culture
- Approach: Portrait Photography
- Scope: Magazine Covers & Profiles
- Description: Editorial portraits and magazine features that tell real stories. Thoughtful, sharp, and deeply human.
- URL: https://www.kfirharbi.com/#portraits

### Magazine Editorials
- Category: Editorial & Culture
- Approach: Editorial Photography
- Scope: Editorial Portraiture
- Description: Published editorial portraits across leading magazines. A body of work spanning years of collaboration, capturing personalities with depth, presence, and narrative clarity.
- URL: https://www.kfirharbi.com/#magazine-editorials

### Freiraum
- Category: Lifestyle & Hospitality
- Approach: Photography + Styling
- Scope: Product + E-Commerce
- Description: In collaboration with achso Agency, we created a playful product visual series for Freiraum, a lifestyle platform focused on curated, design-forward goods. Each product came to life within an imagined 'Freiraum world,' where color, texture, and space interact in unexpected ways for digital and e-commerce campaigns.
- URL: https://www.kfirharbi.com/#freiraum

### Yachts
- Category: Architecture & Space
- Approach: Interior Photography
- Scope: Spatial Storytelling
- Description: Visual storytelling for modern and classic yachts, capturing refined interiors with clarity and atmosphere. Whether showcasing sleek contemporary builds or timeless vessels, each image highlights craftsmanship, spatial experience, and onboard character. Created for designers, publications, and yacht dealers.
- URL: https://www.kfirharbi.com/#yachts

### Mindspace
- Category: Architecture & Space
- Approach: Photography + Motion
- Scope: Visual Tours + Social Media
- Description: In collaboration with achso Agency, we created immersive visual tours for four of Mindspace Germany's boutique coworking and private office locations. Designed to support a major social media campaign, these guided tours offer prospective members an engaging way to explore the spaces remotely.
- URL: https://www.kfirharbi.com/#mindspace

### Still Life & Product
- Category: Lifestyle & Hospitality
- Approach: Photography + Styling
- Scope: Packshots & E-Commerce
- Description: Product photography and atmosphere visuals created for commercial use across Amazon, e-commerce platforms, and branded campaigns. Pack shots and lifestyle imagery designed to showcase products with clarity and context.
- URL: https://www.kfirharbi.com/#still-life

### BiteMojo
- Category: Food & Beverage
- Approach: Photography + Film
- Scope: App Content + Promo Videos
- Description: Visual content creation for bitemojo, a culinary app exploring local flavors across five cities. We produced promotional videos, app content, and crowdfunding materials spanning Berlin, Rome, Barcelona, Tel-Aviv, and Jerusalem.
- URL: https://www.kfirharbi.com/#bitemojo

### Capellicini — Die neue Plätzchenkultur
- Category: Food & Beverage
- Approach: Photography + Content Creation
- Scope: Brand Identity + Social Media
- Description: Complete visual identity for Capellicini, a premium German pastry brand reimagining classic cookie recipes. We captured all website imagery, packaging photography, and ongoing social media content that reflects the artisanal quality and warmth of their handcrafted products.
- URL: https://www.kfirharbi.com/#capellicini

### Sauter
- Category: Food & Beverage
- Approach: Photography + Styling
- Scope: Social Media Campaign
- Description: Social media campaign imagery for Sauter, featuring food styling by Keren Barak and production support from Samgal Kitchens and Blink It.
- URL: https://www.kfirharbi.com/#sauter

### FÜNF AUF 100
- Category: Architecture & Space
- Approach: Photography + Video
- Scope: Architecture Documentation
- Description: A home for five in 100 sqm. We collaborated closely with architect E. Müller Innenarchitektur to create photography and video reflecting the warmth, light, and thoughtful design of this compact family space. The visual work was featured in publications and award submissions.
- URL: https://www.kfirharbi.com/#fuenf-auf-100

### Living 50's
- Category: Architecture & Space
- Approach: Photography + GIFs
- Scope: Architecture Documentation
- Description: A Berlin apartment redesigned by E. Müller Innenarchitektur, blending existing structure with new clarity. We produced still photography and motion-based GIFs to capture not only the atmosphere of the space, but also how it functions — the movement of doors, the play of light, and the adaptability of rooms.
- URL: https://www.kfirharbi.com/#living-50s

### Nest 33
- Category: Architecture & Space
- Approach: Photography + GIFs
- Scope: Architecture Documentation
- Description: A minimal apartment by E. Müller Innenarchitektur. We developed still images and animated GIFs to express both the form and feeling of the space, created in close dialogue with the architect. The combined visual approach reveals detail, atmosphere, and the flow of the interior.
- URL: https://www.kfirharbi.com/#nest-33

### Mahneyuda
- Category: Food & Beverage
- Approach: Film + Edit
- Scope: Restaurant Film
- Description: A night at the legendary Mahneyuda restaurant in Jerusalem. We captured the atmosphere, energy, and culinary artistry of this iconic dining destination, bringing its character to life through visual storytelling.
- URL: https://www.kfirharbi.com/#mahneyuda

### CPHI Milan 2024
- Category: Tech & Innovation
- Approach: Event Photography
- Scope: Corporate Event
- Description: Event documentation and photography from CPHI Milan 2024, one of the world's leading pharmaceutical industry events and platforms for innovation and partnership.
- URL: https://www.kfirharbi.com/#cphi-milan

### Yaarit & Kristin
- Category: Lifestyle & Hospitality
- Approach: Film + Edit
- Scope: Social Media Video
- Description: Visual documentation of the jewelry-making process for Yaarit & Kristin, capturing the craft and artistry behind their stylish designs for social media promotion.
- URL: https://www.kfirharbi.com/#yaarit-kristin

### Kfir Garage — Ident Video
- Category: Lifestyle & Hospitality
- Approach: Film + Creative Direction
- Scope: Brand Ident
- Description: A rhythmic visual story of daily work at Kfir garage in Israel, created by capturing the space's own rhythm and sounds. Directed and filmed by Kfir Harbi with creative direction and editing by Yael Zilberfeld.
- URL: https://www.kfirharbi.com/#kfir-garage

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## Notable Clients

Heinz, Nestlé, Elle Magazine (Sweden), Artlist, Coin Master, Strauss, Obela, Mindspace, GCH Hotel Group, JetPeel/TavTech, AB Dental, TAPI, Capellicini, Medis, Lotus, Sauter, Freiraum, NightKitchen Berlin, The Gibson Bar, BiteMojo, Mahneyuda

## Industries Served

Food & Beverage, Tech & Innovation, Lifestyle & Hospitality, Architecture & Space, Editorial & Culture, Pharmaceutical, Medical Technology, Gaming, Coworking, Hospitality

## Geographic Reach

Based in Berlin, Germany. Works internationally across Europe, Israel, and worldwide.

## Languages

English, German, Hebrew