Twenty-five years ago, Ofra and Eliezer Bar Shalom started a dental implant company. Today AB Dental works with distributors in more than fifty countries. That's a story worth celebrating properly, and they did: an eight-day cruise through Europe, their distributors from all over the world on board.
Our part was to give the story its film. Their history lived in an archive of photographs, so we wrote a script from it, drew a storyboard, and built the film scene by scene from their own images, each still becoming a moving shot.
It premiered at the final gala evening, the whole ship in one room. Ofra and Eliezer watched twenty-five years come back to them. There were tears, and then there was a party. We kept shooting until the last dance.
Twenty-five years, told in three minutes.